SOFIE MART is a Swiss-based creative technologist and experience designer working in the intersection of art and technology. Initially trained as a data scientist, after getting the second degree in arts and culture, she collaborated with archives and museums on cultural data analysis, created immersive experiences with large image collections and built digital products for artists. Sofie’s background in both technology and humanities shaped her unique expertise and creative vision. She uses a wide range of quantitative methods from the domains of data science, computer vision, machine learning and procedural graphics to investigate work of art, while also referring to cultural context and audience research to create experiences with it. In her research and writing, Sofie explores the idea of ‘digital extendability’ as an alternative to traditional ways of art reproduction and display. She explains it as the ability to interpret original works of art by tapping into their inherent technological traits. Sofie believes that this approach powered by artificial intelligence will help to re-contextualize art dynamically and experience it in new ways.
SELECTED PROJECTS
Generative Brushstrokes
Generative Brushstrokes is a library of creative tools and a technical framework that allows the transformation of any digital image into a physical painting utilizing various AI methods. Generative Brushstrokes is supported by an ongoing collaborative research between the luminary artists, robotic engineers and creative technologists.
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Neural Walks
Neural Walks is a hyper-immersive virtual reality experience that invites visitors to transgress into a ‘body’ of a neural network parsing through large image collections. The Neural Walks was initially trained on a subset of Google Arts and Culture collection as a case study for their Experiments editorial series.
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Swiss Mountain Series
Swiss Mountain Series is a collection of digital artworks featuring the unique bodies of Nature located in Switzerland. Brought up using the mix of buzzing technologies like generative AI and Blockchain, the project investigates new formats of communicating open scientific data.
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Into The Grasps
Into The Grasps is a journey into the world of extensive landscapes and meanings of art collections, an exploration of the artists’ body of work connecting it with extended knowledge. Commissioned by the Dorit Feldman Estate, the project encompasses the work on a multi-dimensional archive of 1000+ artifacts and an immersive experience through custom artifact pre-sets.
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MATRverse
In April 2023, Artmatr, an art fabrication and creative production studio, hosted the show featuring digital art series made physical with the robotic painting machines. In addition to IRL event, show was streamed in VR version of Artmatr studio - MATRverse.
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ACTIVE ROLES
Past roles: Artmatr, Head of product (2022-2024); Extended Reality Studios (part of Accenture), Data Experience Lead (2022-2023); Spatial Analytics Visualization Initiative (part of Pratt Institute), Research Fellow (2021-2022); Accenture, various roles (2013-2021)
EDUCATION
SELECTED PUBLICATIONS
SELECTED TALKS
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