SOFIE MART is a Swiss-based creative technologist and researcher. Initially trained as a data scientist, after getting the second degree in arts and culture, she collaborated with archives and museums on cultural data analysis, created immersive experiences with large image collections and built digital products for artists. Sofie’s background in both technology and humanities shaped her unique expertise and creative vision. She uses a wide range of quantitative methods from the domains of data science, computer vision, machine learning and procedural graphics to investigate work of art, while also referring to cultural context and audience research to create experiences with it. In her research and writing, Sofie explores the idea of ‘digital extendability’ as an alternative to traditional ways of art reproduction and display. She explains it as the ability to interpret original works of art by tapping into their inherent technological traits. Sofie believes that this approach powered by artificial intelligence will help to re-contextualize art dynamically and experience it in new ways.

SELECTED PROJECTS

❋ CULTURAL ANALYSIS

❖ DATA VISUALIZATION

✦ CREATIVE AI AGENTS

✜ NEW MEDIA

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Generative Brushstrokes

Generative Brushstrokes is a library of creative tools and a technical framework that allows the transformation of any digital image into a physical painting utilizing various AI methods. Generative Brushstrokes is supported by an ongoing collaborative research between the luminary artists, robotic engineers and creative technologists.

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Neural Walks

Neural Walks is a hyper-immersive virtual reality experience that invites visitors to transgress into a ‘body’ of a neural network parsing through large image collections. The Neural Walks was initially trained on a subset of Google Arts and Culture collection as a case study for their Experiments editorial series.

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Swiss Mountain Series

Swiss Mountain Series is a collection of digital artworks featuring the unique bodies of Nature located in Switzerland. Brought up using the mix of buzzing technologies like generative AI and Blockchain, the project investigates new formats of communicating open scientific data.

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Into The Grasps

Into The Grasps is a journey into the world of extensive landscapes and meanings of art collections, an exploration of the artists’ body of work connecting it with extended knowledge. Commissioned by the Dorit Feldman Estate, the project encompasses the work on a multi-dimensional archive of 1000+ artifacts and an immersive experience through custom artifact pre-sets.

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MATRverse

In April 2023, Artmatr, an art fabrication and creative production studio, hosted the show featuring digital art series made physical with the robotic painting machines. In addition to IRL event, show was streamed in VR version of Artmatr studio - MATRverse.

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ACTIVE ROLES

UNCORPORATED STUDIO

Founder, Program Curator

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CYBERNETICS LIBRARY

Curator of art & tech collection

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DATA THROUGH DESIGN

Artists communications

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DATA VISUALIZATION ZURICH

Advisory board member

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Past roles: Artmatr, Head of product (2022-2024); Extended Reality Studios (part of Accenture), Data Experience Lead (2022-2023); Spatial Analytics Visualization Initiative (part of Pratt Institute), Research Fellow (2021-2022); Accenture, various roles (2013-2021)

EDUCATION

Information Experience Design, MSc

Pratt Institute, New York

UX Strategy for Emerging Technology, CAS

NYU Tandon School of Engineering, New York

SELECTED PUBLICATIONS

2024

“Art or Asset? Generative Art in context of dynamic canvas of the web” / Aesthetically Applied

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2024

“Mona Lisa Goes Live. The PoC of the future living on the Blockchain” / Aesthetically Applied

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2023

“Toward extended metadata standard for digital art” / The Journal of Documentation

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2023

“Pretty Gen AI, Please! A critical essay on text-to-image generators” / The Edge

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2022

“Laboratory for Integrative Archaeological Visualization and Heritage” / Research Open House

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SELECTED TALKS

2023

“Visualizing Utopia. In conversation with Pip Mothersill on art in VR” / Artmatr Studio

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2022

“Project Contrast. A data-driven experience at The High Line, NY” / Outlier Conf

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INSTAGRAM

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ARE.NA

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TWIX

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Copyright sofiem.art 2023-2032©

Index Generative BrushstrokesNeural WalksSwiss Mountain SeriesInto The GraspsMATRverse

Focus

❋ Cultural Analytics ❖ Data Visualization ✦ Creative AI Agents ✜ New Media

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Index

Generative Brushstrokes
Neural Walks
Swiss Mountain Series
Into The Grasps
MATRverse

❋ Cultural Analytics
❖ Data Visualization
✦ Creative AI Agents
✜ New Media