SOFIE MART is a Swiss-based creative technologist, researcher and producer. Initially trained as a data scientist, and having worked for a few years in the industry, in 2020 she transitioned to the creative domain. After getting the second degree in information sciences applied to digital cultures from Pratt Institute, New York, she collaborated with archives and museums on cultural data analysis, created immersive experiences with large image collections and built digital tools for artists. In 2021-2023 she worked at Matr Labs (former Artmatr), a New York based art fabrication studio, known for its unique robotic painting technology and projects with the luminary visual artists and blue-chip galleries. In 2024, Sofie opened an art production studio in Zurich, where she runs her own practice and organizes residencies for artists and engineers who are into art-making machines.

SELECT PROJECTS

❋ ART PRODUCTION

❖ CULTURAL ANALYSIS

✦ CREATIVE AI AGENTS

✜ INTERACTIVE/IMMERSIVE

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Generative Brushstrokes

Generative Brushstrokes is a library of creative tools and a technical framework that allows the transformation of any digital image into a physical painting utilizing various AI methods. Generative Brushstrokes is supported by an ongoing collaborative research between the luminary artists, robotic engineers and creative technologists.

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Neural Walks

Neural Walks is a hyper-immersive virtual reality experience that invites visitors to transgress into a ‘body’ of a neural network parsing through large image collections. The Neural Walks was initially trained on a subset of Google Arts and Culture collection as a case study for their Experiments editorial series.

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Swiss Mountain Series

Swiss Mountain Series is a collection of digital artworks featuring the unique bodies of Nature located in Switzerland. Brought up using the mix of buzzing technologies like generative AI and Blockchain, the project investigates new formats of communicating open scientific data.

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Into The Grasps

Into The Grasps is a journey into the world of extensive landscapes and meanings of art collections, an exploration of the artists’ body of work connecting it with extended knowledge. Commissioned by the Dorit Feldman Estate, the project encompasses the work on a multi-dimensional archive of 1000+ artifacts and an immersive experience through custom artifact pre-sets.

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MATRverse

In April 2023, Artmatr, an art fabrication and creative production studio, hosted the show featuring digital art series made physical with the robotic painting machines. In addition to IRL event, the show was streamed in VR version of Artmatr studio - MATRverse.

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ACTIVE ROLES

UNCORPORATED STUDIO

Founder, Program Curator

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DATA VISUALIZATION ZURICH

Advisory Board Member

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PAST ROLES: ▸ Matr Labs, Head of product (2021-2024); ▸ Extended Reality Studios (part of Accenture), Data Experience Lead (2022-2023); ▸ Cybernetics Library, Research Fellow (2023); ▸ Data Through Design, Artist communications (2021-2024); ▸ SAVI (Spatial Analytics Visualization Initiative, part of Pratt Institute), Research Fellow (2021); ▸ Accenture, various roles (2013-2020)

EDUCATION

Information Experience Design, MSc

Pratt Institute, New York

UX Strategy for Emerging Technology, CAS

NYU Tandon School of Engineering, New York

SELECT PUBLICATIONS

2024

“Art or Asset? Generative Art in context of dynamic canvas of the web” / Aesthetically Applied

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2024

“Mona Lisa Goes Live. The PoC of the future living on the Blockchain” / Aesthetically Applied

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2023

“Toward extended metadata standard for digital art” / The Journal of Documentation

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2023

“Pretty Gen AI, Please! A critical essay on text-to-image generators” / The Edge

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2022

“Laboratory for Integrative Archaeological Visualization and Heritage” / Research Open House

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SELECTED TALKS

2023

“Visualizing Utopia. In conversation with Pip Mothersill on art in VR” / Artmatr Studio

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2022

“Project Contrast. A data-driven experience at The High Line, NY” / Outlier Conf

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INSTAGRAM

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Copyright sofiem.art 2023-2032©

Index Generative BrushstrokesNeural WalksSwiss Mountain SeriesInto The GraspsMATRverse

Focus

❋ Art Production ❖ Cultural Analysis ✦ Creative AI Agents ✜ Interactive / Immersive

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Index

Generative Brushstrokes
Neural Walks
Swiss Mountain Series
Into The Grasps
MATRverse

❋ Art Production
❖ Cultural Analysis
✦ Creative AI Agents
✜ Interactive / Immersive